305-801-2513 support@orakee.com

MARKETING AUTOMATION AND LEAD NURTURING

Customer engagement is a two-way street. We show you how to take full advantage of every customer interaction.

Marketing automation is a proven system that allows you to engage your subscribers, target specific audiences, send tracked emails, and build meaningful relationships with your existing customers. When your responses are faster than humanly possible, it makes your customers feel heard and valued.

OUR APPROACH

By using a combination of action-based email automation and dynamic content generation, we target your leads at specific times during their buying journey. We then maximize the potential for conversion with timely and specific email sends.

Creating automating workflows that can quickly react to a multitude of different customer behaviors on your website means that you’ll never have to remember to send emails to your customers again. The best part about automation is that it frees up your salespeople to focus on selling, not lead nurturing. When you couple advanced email automation with campaign tracking, you get a system that can be analyzed and continually improved upon.  

Why an inbound marketing strategy is important

LEAD NURTURING

COMMUNICATION

RETARGETING

DRIVE ACTION

ENGAGEMENT

CONVERSION RATES

OUR APPROACH

By focusing our efforts only on the channels that your ideal buyers use, we publish and distribute curated content to accomplish your social campaign goals. We then measure and optimize your campaigns to maximize your social ad spend.

Your presence on social channels is an absolutely necessary part of fostering trust on the internet. Through social listening, we can hear the questions your audience has and answer them before your competitors. Once your social media engine is up and running we manage posting, updates, events, and promotions to keep your brand relevant and your users engaged.

THE STRATEGIC PROCESS TO SOCIAL MEDIA SUCCESS

1. KNOW THE PEOPLE

We get inside the minds of your most valuable customers and develop buyer personas to target people like them. Creating keyword lists focused on every level of the buyer’s journey allows us to reliably attract valuable customers.

2. KNOW THE OBJECTIVE

Next comes identifying specific campaign objectives, and goals. That way we can create a measurement plan with a list of KPIs and metrics so we can measure the results effectively and be able to optimize.

3. CRAFT THE STRATEGY

Creating a strategy comes after identifying the steps above. Once know your business goals, and what metrics we need to improve to get us there, we begin to create a tactic based strategy to reach your audience.

4. TECHNOLOGY & EXECUTION

Every business has a unique offering, and that offer stands out to different people from one company, to another. At this point, we will pick the technologies that your target audience is likely to favor and is already using it, and execute.

Our DESIGN Process

1.KNOW THE PEOPLE

We get inside the minds of your most valuable customers and develop buyer personas to target people like them. Creating keyword lists focused on every level of the buyer’s journey allows us to reliably attract valuable customers.

2. KNOW THE OBJECTIVE

Next comes identifying specific campaign objectives, and goals. That way we can create a measurement plan with a list of KPIs and metrics so we can measure the results effectively and be able to optimize.

3. CRAFT THE STRATEGY

Creating a strategy comes after identifying the steps above. Once know your business goals, and what metrics we need to improve to get us there, we begin to create a tactic based strategy to reach your audience.

4. TECHNOLOGY & EXECUTION

Every business has a unique offering, and that offer stands out to different people from one company, to another. At this point, we will pick the technologies that your target audience is likely to favor and is already using it, and execute.

LET US HELP YOU GROW YOUR BUSINESS

If you are looking for advice on your marketing, sales process, or your website let us know. After a brief call, we can assess your campaign status, understand your challenges, and determine together if there is a mutual fit between your needs and our solutions.