305-801-2513 support@orakee.com
 

CONTENT MARKETING AND STRATEGY SERVICES

 

Your content is the fuel for your inbound marketing engine.

Businesses need to maintain and build new relationships with their audience, by adopting a strategic approach to content marketing you can efficiently keep your current customers happy, and build new relationships with prospects through helpful, entertaining, and educational content

OUR APPROACH

We increase organic traffic to your site by creating useful keyword optimized content in the form of blogs, web pages, guides, and ebooks. The content we publish works in concert with your existing content library to guide inbound leads down the path of conversion.

The more helpful and genuine your content is, the more your users will see you as a knowledgeable and trusted source of information in the industry. If you are willing to provide your prospects with so much valuable help in the form of great content for free, they might start to wonder what you would do for them if they became a customer

Why Content Marketing is Important

QUALIFIED TRAFFIC

LEAD GENERATION

CUMULATIVE TRAFFIC

DOMAIN RELEVANCE

CUSTOMER VALUE

SEARCH RESULT SHARE

OUR APPROACH

We increase organic traffic to your site by creating useful keyword optimized content in the form of blogs, web pages, guides, and ebooks. The content we publish works in concert with your existing content library to guide inbound leads down the path of conversion.

The more helpful and genuine your content is, the more your users will see you as a knowledgeable and trusted source of information in the industry. If you are willing to provide your prospects with so much valuable help in the form of great content for free, they might start to wonder what you would do for them if they became a customer

THE proven strategy for content marketing success

1. Buyer Persona & journey 

Based on your business goals, and your buyer journey which is comprised of three stages: Awareness, Consideration, Decision. We will create collaboratively decide where we should concentrate our content marketing efforts.

2. CONTENT AUDIT

Starting with auditing and categorizing your current content, from website page, FAQs, to Blog post. We begin to categorize the already existing content, and staging it to be repurposed while we create fresh content.

3. OBSERVE. CREATE. Repeat (OCR)

Content marketing is an on-going strategy. We will find challenges your target audience is experiencing to move them towards conversion by identifying keyword opportunities and publishing, and promoting content.

4. REPORTING & OPTIMIZATION

A Succesful content strategy will cover each stage of the buyers journey by tracking the conversions that are driven by your content and other important metrics, we can slowly optimize each post to its maximum potential.

Our DESIGN Process

1. Buyer Persona & journey 

Based on your business goals, and your buyer journey which is comprised of three stages: Awareness, Consideration, Decision. We will create collaboratively decide where we should concentrate our content marketing efforts.

2. CONTENT AUDIT

Starting with auditing and categorizing your current content, from website page, FAQs, to Blog post. We begin to categorize the already existing content, and staging it to be repurposed while we create fresh content.

3. OBSERVE. CREATE. Repeat (OCR)

Content marketing is an on-going strategy. We will find challenges your target audience is experiencing to move them towards conversion by identifying keyword opportunities and publishing, and promoting content.

4. REPORTING & OPTIMIZATION

A Succesful content strategy will cover each stage of the buyers journey by tracking the conversions that are driven by your content and other important metrics, we can slowly optimize each post to its maximum potential.

LET US HELP YOU GROW YOUR BUSINESS

If you are looking for advice on your marketing, sales process, or your website let us know. After a brief call, we can assess your campaign status, understand your challenges, and determine together if there is a mutual fit between your needs and our solutions.