Through tactics varying from content creation, search engine optimization, and social monitoring/publishing, we'll not only increase the number of engagements between ideal prospects and your brand, but we'll start to develop strong brand awareness to help ideal buyers associate your company with their needs.
Now that our partners have good website traffic, the next step is to separate the casual visitors from the ones with a genuine interest in your products or services. To do this, we create very helpful resources such as white papers, ebooks, and webinars, as well as landing pages and call-to-actions specifically designed for lead generation.
This where the magic happens. Converting leads into paying customers. To achieve this, we do this in two different ways: a lead scoring system specifically tailored to a partner's company that gauges customer's readiness to buy, and a lead nurturing strategy to increase conversion and move them through their buying journey.
We track your results throughout the entire marketing process. Our partners' always have clear analytics that shows the ROI of their campaigns and marketing activities. This allows us to improve strategy and opportunity cost one report at a time. This is perhaps the most important phase of Inbound Marketing.
Only 1 in 10 professional marketers describe their lead generation efforts are "highly efficient and effective." For most business owners, that's simply not good enough.
So, we've compiled the 30 greatest lead generation lessons into a guide and you can learn the secrets of how HubSpot generates over 70,000 leads per month. These 30 tips, tricks and ideas will teach you:
We start by identifying and developing buyer personas of your most valuable prospects to maximize marketing opportunity cost. After the persona research process, we create new content while optimizing existing resources to ensure that prospects find the information on your site incredible. Our way of growing awareness through social monitoring, publishing, and reporting ensures organic results while maintaining an ethical approach. Only with a thorough understanding of your customers can you ever hope to truly be able to help them.
STRATEGY & CAMPAIGN
By building more in-depth content offers for your ideal buyers in the form of ebooks, pdfs, blogs, etc you help them uncover problems and sometimes even aid in solving them. These valuable solutions provided in the form of content creates a foundation of trust and establishes our partners as reliable sources of helpful information, what we like to call thought leaders. A prospects activity during a site visit, landing page arrival, email engagement, etc allows us to identify what they are looking for so we can help move them into the next stage of their buying journey.
We monitor key activities with workflows and begin the lead nurturing automation process from there. Helping you engage with customers by accurately timing and personalizing your communications through social media and email, during phone calls, or even physical meetings. Empowering our partner’s sales team with information about what their prospects truly need allows them to actually assist the client, not just pitch the company's full suite of services. Helping you help your clients and new business efficiently is our mission.
While we value our time, we thrive to improve our global business community. Let's have an exploratory chat and we'll provide valuable tips you can act on instantly to improve your marketing results.
We will include: