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by elerman, on Aug 21, 2018 9:50:08 AM

A workflow analysis is the evaluation of a business’ processes. You know the old saying ‘it’s not what you do, it’s how you do it”? That’s what a workflow analysis …

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Topics:Marketing ProductivityBusiness Strategy

by elerman, on Aug 18, 2018 4:41:10 PM

Brand positioning is your company’s plan to properly position itself, and its products, in an area of the market where they can be profitable. Brand positioning allows companies to have …

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Topics:Digital MarketingBusiness StrategyPositioning

by Brendan Cassidy, on Aug 9, 2018 9:13:49 AM

Leadership may come naturally to you, but if you don’t continue to develop your skills you’ll never reach your full potential. Leadership activities are training exercises you perform with your …

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Topics:Team BuildingLeadershipLeadership Activities

by elerman, on Jul 31, 2018 2:13:58 PM

The marketing concept gave birth to the modern marketing profession and its principles hold just as true today just as they did when they were first codified in the mid-1950s …

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Topics:Digital MarketingMarketing ConceptMarketing StrategyMarketing Research

by Brendan Cassidy, on Jul 26, 2018 5:05:04 PM

A digital strategist is a professional problem solver. Give them a goal to work towards and they will find the best digital solutions to get you there. When they’re at …

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Topics:Team BuildingDigital MarketingLeadership

by elerman, on Jul 22, 2018 1:53:13 PM

Keywords are in every search query performed. This very second your customers are scouring the internet trying to find a solution to their problems. Become the solution they find. Learn …

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Topics:Content MarketingKeyword ResearchInbound Marketing

by elerman, on Jul 17, 2018 7:36:43 PM

When you’re running ads on Google your landing pages are just as important as the ads themselves. A great ad that attracts high-quality traffic is only half of the equation …

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Topics:Marketing ProductivityDigital Marketing

by elerman, on Jul 6, 2018 11:41:57 AM

Whether you’re seeking another round of funding, or still working on your first, business finance is complicated. Raising funds for your startup can be a long and difficult process. Luckily, …

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Topics:LeadershipFunding

by Brendan Cassidy, on Jul 5, 2018 11:16:50 AM

The world has had its fair share of hard times and challenges. Luckily, there have been leaders with the vision to see opportunities where others saw risks. Visionary leaders not …

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Topics:Team BuildingLeadership

by elerman, on Jun 26, 2018 4:27:50 PM

If you follow these steps you'll improve the usefulness of the data you pay so much to collect. While it's true that analytics can get complicated, your marketing dashboard shouldn't …

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Topics:Marketing ProductivityDigital MarketingLeadership