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elerman

Recent Posts by elerman:

by elerman, on Dec 11, 2018 8:53:40 PM

Let's start at the beginning, Kinda. The obvious question to start is, what is it? Kubernetes is an open source cloud system for automating deployments, scaling, managing containerized applications, but …

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Topics:Deployment

by elerman, on Oct 28, 2018 12:42:00 PM

The customer value proposition is a statement that explains why your company is useful to your customers. Why should they purchase your products? Will working with your company be easy? …

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Topics:Marketing ProductivityKeyword ResearchMarketing Research

by elerman, on Oct 22, 2018 3:02:40 PM

Companies providing software as service face many unique challenges when it comes to sales and marketing. These challenges are more pronounced for SaaS companies who sell Business to Business. B2B …

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Topics:B2B MarketingStartup MarketingMarketing ProductivityContent MarketingAutomationEmail MarketingDigital MarketingFundingKeyword ResearchBusiness StrategyPositioningMarketing StrategyMarketing ResearchSaaS MarketingInbound Marketing

by elerman, on Oct 12, 2018 12:39:38 PM

What is a sustainable competitive advantage? A sustainable competitive advantage is an edge your company holds over your business rivals that can be sustained, possibly indefinitely. These types of advantages …

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Topics:Business StrategyPositioningMarketing StrategyMarketing Research

by elerman, on Sep 22, 2018 3:09:39 PM

Customer perception is how your customers interpret your brand. It’s the image that your customers have in their head when they think of you. While you have direct control over …

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Topics:Business StrategyMarketing StrategyMarketing Research

by elerman, on Aug 31, 2018 9:31:55 AM

What is Marketing Myopia? Marketing Myopia is the failure of a company to understand the changing needs of their customers. A firm that is suffering from marketing myopia will focus …

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Topics:Business StrategyMarketing Strategy

by elerman, on Aug 25, 2018 9:17:21 AM

A Distribution Strategy is a company’s plan to get their products into the hands of their consumers. It’s usually about the distribution of physical products and can include channels like …

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Topics:Digital MarketingBusiness StrategyPositioningMarketing StrategyMarketing Research

by elerman, on Aug 21, 2018 9:50:08 AM

A workflow analysis is the evaluation of a business’ processes. You know the old saying ‘it’s not what you do, it’s how you do it”? That’s what a workflow analysis …

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Topics:Marketing ProductivityBusiness Strategy

by elerman, on Aug 18, 2018 4:41:10 PM

Brand positioning is your company’s plan to properly position itself, and its products, in an area of the market where they can be profitable. Brand positioning allows companies to have …

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Topics:Digital MarketingBusiness StrategyPositioning

by elerman, on Jul 31, 2018 2:13:58 PM

The marketing concept gave birth to the modern marketing profession and its principles hold just as true today just as they did when they were first codified in the mid-1950s …

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Topics:Digital MarketingMarketing ConceptMarketing StrategyMarketing Research