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Product Development & Digital Strategy Resources

by elerman, on Dec 11, 2018 8:53:40 PM

Let's start at the beginning, Kinda. The obvious question to start is, what is it? Kubernetes is an open source cloud system for automating deployments, scaling, managing containerized applications, but …

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by Brendan Cassidy, on Nov 1, 2018 12:32:30 PM

A leadership philosophy is a codified description of the leadership principles that you and your organization follow. It is essential that you write out and share these principles to maintain …

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Topics:Team BuildingLeadershipBusiness Strategy

by elerman, on Oct 28, 2018 12:42:00 PM

The customer value proposition is a statement that explains why your company is useful to your customers. Why should they purchase your products? Will working with your company be easy? …

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Topics:Marketing ProductivityKeyword ResearchMarketing Research

by elerman, on Oct 22, 2018 3:02:40 PM

Companies providing software as service face many unique challenges when it comes to sales and marketing. These challenges are more pronounced for SaaS companies who sell Business to Business. B2B …

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Topics:B2B MarketingStartup MarketingMarketing ProductivityContent MarketingAutomationEmail MarketingDigital MarketingFundingKeyword ResearchBusiness StrategyPositioningMarketing StrategyMarketing ResearchSaaS MarketingInbound Marketing

by elerman, on Oct 12, 2018 12:39:38 PM

What is a sustainable competitive advantage? A sustainable competitive advantage is an edge your company holds over your business rivals that can be sustained, possibly indefinitely. These types of advantages …

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Topics:Business StrategyPositioningMarketing StrategyMarketing Research

by Brendan Cassidy, on Sep 28, 2018 9:47:57 AM

What do marketing objectives mean to you? Marketing objectives are specific and measurable targets that a company tries to reach in a given period. Marketing goals are the long-term destinations …

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Topics:FundingBusiness Strategy

by elerman, on Sep 22, 2018 3:09:39 PM

Customer perception is how your customers interpret your brand. It’s the image that your customers have in their head when they think of you. While you have direct control over …

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Topics:Business StrategyMarketing StrategyMarketing Research

by elerman, on Aug 31, 2018 9:31:55 AM

What is Marketing Myopia? Marketing Myopia is the failure of a company to understand the changing needs of their customers. A firm that is suffering from marketing myopia will focus …

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Topics:Business StrategyMarketing Strategy

by Brendan Cassidy, on Aug 28, 2018 12:13:38 PM

The Promotional Mix is the combination of specific tactics a company uses to communicate with its customers. In the 7Ps Marketing Mix Model the promotional mix is one of the …

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Topics:Marketing ProductivityMarketing Strategy

by elerman, on Aug 25, 2018 9:17:21 AM

A Distribution Strategy is a company’s plan to get their products into the hands of their consumers. It’s usually about the distribution of physical products and can include channels like …

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Topics:Digital MarketingBusiness StrategyPositioningMarketing StrategyMarketing Research