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What’s your leadership philosophy? The 4 statements that’ll make yours awesome.

By Brendan Cassidy on Nov 30, 2017 11:32:30 AM

A leadership philosophy is a codified description of the leadership principles that you and your organization follow. It is essential that you write out and share these principles to maintain transparency and consistency between yourself and the people you lead. Your leadership philosophy should never be a secret. The more your employees understand the "why" behind your actions, the more likely they are to change negative behaviors and participate in mentorship. 

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The Perfect Customer Value Proposition for Modern Business Buyers

By Moe Elerman on Nov 28, 2017 11:42:00 AM

The customer value proposition is a statement that explains why your company is useful to your customers. Why should they purchase your products? Will working with your company be easy? Can you help them overcome their challenges? These are the types of questions that need to be answered in a customer value proposition. 

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Achieving a sustainable competitive advantage in the information economy

By Moe Elerman on Nov 12, 2017 11:39:38 AM

What is a sustainable competitive advantage?

A sustainable competitive advantage is an edge your company holds over your business rivals that can be sustained, possibly indefinitely. These types of advantages differ from traditional competitive advantages in the fact that they can be maintained for long periods of time, sometimes centuries. 

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Inbound Marketing Guide For SaaS Companies

By Moe Elerman on Oct 22, 2017 3:02:40 PM

Companies providing software as service face many unique challenges when it comes to sales and marketing. These challenges are more pronounced for SaaS companies who sell Business to Business. B2B SaaS marketing is different from marketing other types of products for many reasons. In this guide, we’re going to walk you through all the phases of developing an inbound marketing strategy for your B2B SaaS company or startup.

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How marketing objectives change after series A funding

By Brendan Cassidy on Sep 28, 2017 9:47:57 AM

What do marketing objectives mean to you?

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Customer Perception: 4 Things You Can Do To Manage & Improve It

By Moe Elerman on Sep 22, 2017 3:09:39 PM

Customer perception is how your customers interpret your brand. It’s the image that your customers have in their head when they think of you. While you have direct control of many aspects of your customer’s perception, there are many more factors that you have very little control over. Your competition, reviewers, news outlets, and social media influencers can all affect the perception of your customers.

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Marketing Myopia

By Moe Elerman on Aug 31, 2017 9:31:55 AM

What is Marketing Myopia ?

Marketing Myopia is the failure of a company to understand the changing needs of their customers. A firm that is suffering from marketing myopia will focus on selling their products instead of solving the problems of their clients. Somebody doesn’t buy a car because they need a car, they buy a car because they need a way to get around. Marketing myopia happens when a company that sells cars fails to recognize that what it sells is a transportation solution. If for some reason their customers stopped wanting to use cars to get around, that company needs to find out what they do want to use and sell that.    

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Finding the Perfect Promotional Mix

By Brendan Cassidy on Aug 28, 2017 12:13:38 PM

The Promotional Mix is the combination of specific tactics a company uses to communicate with its customers. In the 7Ps Marketing Mix Model the promotional mix is one of the most vital components of a complete marketing strategy. The communication channels that you choose will be based on the audience that you’re trying to reach.

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Designing a distribution strategy for digital

By Moe Elerman on Aug 25, 2017 9:17:21 AM

A Distribution Strategy is a company’s plan to get their products in the hands of their consumers. It’s usually about the distribution of physical products and can include channels like wholesalers, retailers, call centers, or sales solution companies. While the channels will change for digital products, many of the same principles can be applied to a digital distribution strategy as well.

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How a workflow analysis improves efficiency

By Moe Elerman on Aug 21, 2017 9:50:08 AM

A workflow analysis is the evaluation of a business’ processes. You know the old saying ‘it’s not what you do, it’s how you do it”? That’s what a workflow analysis is all about. It’s not concerned with what your business does, but rather how it does it. Workflows are the lifeblood of your business, they dictate how you: attract prospects, convert leads, sell your products, control your supply chains, handle your daily operations, and maintain your customer relationships. Understanding your workflows is the first step to improving them.

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